Who We Are
64 Pack Creative was born from a simple memory:
a box of 64 crayons, with a sharpener tucked into the back—
endless color, endless possibility, and the freedom to explore.
Before rules and expectations.
Before creativity became something to manage instead of something to protect.
We believe creativity is both craft and calling.
That excellence and wonder belong together.
That the most enduring work is made by people who remember why they started.
64 Pack Creative exists as a home for storytelling in all its forms—film, books, documentaries, workshops, and original ideas still finding their shape. We are an umbrella for execution and formation, for making work and making space to remember what matters.
From agency-level brand production to independent filmmaking, from gritty character-driven stories to heartfelt, faith-rooted work and truth-seeking documentaries, our projects may vary, but the heart behind them does not.
We are not interested in churning out content.
We partner with creators, brands, and visionaries as stewards, bringing deep production expertise, thoughtful collaboration, and white-glove care to every story we touch.
Within 64 Pack Creative live many expressions: spaces to imagine, places to build, teams to produce, rooms to learn, and stories to release into the world. Different lanes. Same philosophy. Same hands guiding the work.
We believe in:
Endless possibility, without creative compromise
Expertise without ego, collaboration over control
Diversity of thought and expression, not just format
Impact over noise, depth over trend
Wonder as a discipline, something worth protecting
Bring us your passion projects.
Bring us your docu-style concepts.
Bring the stories that have been sitting, waiting for permission.
Whether we’re producing, developing, teaching, or creating alongside you, our goal is the same: to help you make meaningful work without losing what made it meaningful to you in the first place.
At the center of everything we do is a return back to one—
to the original spark, the first yes, the moment you knew you wanted to tell stories at all.
Because when you remember why, you find the fuel to keep going.
Meet Founder & Executive Producer - Whitney
Whitney Cusack is an award-winning Executive Producer, storyteller, and founder of 64 Pack Creative. For more than 15 years, she's built a career producing award-winning campaigns and content for some of the world's leading brands, while quietly nurturing a lifelong passion for original storytelling, independent filmmaking, and developing stories that leave a lasting impact.
Today, her work is centered on helping creators bridge craft with calling. Through executive production, original IP development, creative consulting, and educational initiatives—including workshops, on-set learning opportunities, and speaking engagements—Whitney is committed to investing in the next generation of storytellers. She believes the best creative work is born from equal parts discipline and wonder, and that every artist deserves the opportunity to return "back to one"—the reason they first chose to tell stories.
We can help with...
Brand & Agency Production
Campaign production and execution; Bridging agency strategy with cinematic storytelling.
Consultation & Creative Support
Production consulting; Project staffing and crewing; On-set & pre-production guidance
Creative Workshops & Panels
Panels and mentorship for emerging creatives; Workshops and intensives